Soothr is a wellness brand designed to meet you where you are—emotionally, physically, and mentally. With curated care kits for life’s most tender, transitional, and trying moments, Soothr makes self-soothing accessible, portable, and personal.

From The Breakup Bag to The Recharge Bag, The Solo Travel Bag, and beyond, each kit is thoughtfully assembled with evidence-based grounding tools and sensory comforts. Inside, you'll find items like eye masks, heat packs, fidget aids, and mental health resources—everything chosen to support emotional regulation and inner calm on the go.

Rooted in empathy and guided by intentional design, Soothr exists for the overstimulated, the heartbroken, the travelers, and the tender-hearted. Whether you need to recharge, reset, or simply feel held, Soothr is your soft landing.

Let us be your unwindr.
Let us be your Soothr.

Soothr is a branding system with packaging and a social media campaign. All mockups are custom-made.